Digital Marketing Consultant
To be filled as soon as possible. Rolling Application process. (Posted 8-23-2023)

Time: 5-15 hours/week thru mid December 2023                        Payrate: $20/hour
Because of the political nature of our work, the wages we pay are lower than we'd like. We seek to balance that with an important mission and a friendly, supportive work climate.

Perks: $100 of free SCW products in December.

Hours: Flexible

Location: We prefer someone in Central NY, but are happy to work with the right person remotely

RESPONSIBILITIES:

• Manage all aspects of Google Ad and Meta Business Suite campaigns on Facebook and Instagram
• Create and optimize ad campaigns, and optimize paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads and Meta Business Suite to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with our digital marketing team, including a proposed budget
• Carry out SCW's digital marketing strategy to expand sales
• Find creative and cost-effective ways to use digital advertising and social media to promote SCW products
• Work with potential interns on accompanying social media campaigns

REQUIREMENTS:

• Expertise with Google ads, analytics, audience identification, keywords, etc.
• Thorough knowledge of social media platforms and how to use them effectively to market products, including via paid advertising
•  A degree in digital marketing or a related business field, or 3+ years experience working directly in the field
•  In-depth knowledge of Google Ads, Meta Business Suite, and Google Analytics
•  An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification preferred
• Accurate and detail-oriented
• Reliable, responsible and accountable
• Commitment to SCW’s mission
• Acti​ve connections with social movements very helpful

About Syracuse Cultural Workers

For 41 years Syracuse Cultural Workers has worked to nourish communities that honor diversity and creative expression, and inspire movements for justice, equality and liberation while respecting our Earth and all its beings.

SCW is a social justice publisher selling both retail and wholesale through our website and paper catalog throughout North America. SCW’s 12 person staff is caring, creative, hardworking and committed to making a difference in the world. If you are a person of integrity looking for a challenge, apply now.

Please send resume and letter of interest (detailing your qualifications, availability and interest in working with us) as soon as possible to:
andy@syracuseculturalworkers.com
Syracuse Cultural Workers * PO Box 6367, Syracuse, NY 13217
Phone: 315-474-1132 ext. 22

SCW IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER

For over 40 years Syracuse Cultural Workers has worked to nourish communities that honor diversity and creative expression, and inspire movements for justice, equality and liberation while respecting our Earth and all its beings.

SCW is a peace and justice publisher selling both retail and wholesale through our website and catalog throughout North America. SCW’s 12 person staff is caring, creative, hardworking and committed to making a difference in the world. If you are a person of integrity looking for a challenge, apply now.

Please send resume and DETAILED letter of interest (why you’re interested in being part of the team at SCW and ways you could contribute) to:
Andy Mager, andy@syracuseculturalworkers.com * Phone: 800-949-5139 ext. 22 * Fax: 315-475-1277
Syracuse Cultural Workers PO Box 6367, Syracuse, NY 13217

Download the job description here.

SCW IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER

About Syracuse
Syracuse is a great place to live if you enjoy experiencing four seasons.  There's a vibrant activist community. It's a small city with remarkable cultural diversity, plenty of cultural options, a very reasonable cost of living and easy access to beautiful natural settings. We're close to the beautiful Finger Lakes region and the Adirondack Mountains. And we're on the land of the Onondaga Nation, Firekeepers of the Haudenosaunee Confederacy.

Since we're not a big corporation, we can't offer a generous relocation package, but we can offer useful guidance about housing prospects and likely a temporary place to live while you get to know the community and explore options for more long-term living places.